to be in style provokes thoughts

Tricks of the Trends - How to Dress Like You... by glamour

Writing style refers to the manner in which an author chooses to write to his or her audience. A style reveals both the writer's personality and voice, but it also shows how he or she perceives the audience. The choice of a conceptual writing style molds the overall character of the work. This occurs through changes in syntactical structure, parsing prose, adding diction, and organizing figures of thought into usable frameworks.

The author needs to decide whether the goal is to inform, persuade, or entertain, and will tailor the style to the situation and purpose. For example, a person writing a letter would use different styles for a letter of complaint and a letter of condolence. A letter of complaint would require a business style, while a letter of condolence would need a conversational tone.
In fiction writing, the style must represent the author's personal expression of these events that comprise the plot; setting mood, and leading the reader to a subjective, non-literal[clarification needed], emotional understanding of the subject.
In contrast, an emotional appeal would not be appropriate in writing a commercial letter. Such a letter has to be essentially factual, focused, and brief, taking into account the objective of the letter, as well as legal and ethical considerations.
A writer controls not only the density of prose but also its distribution. Within the rules of grammar, the writer can arrange words in many ways. A sentence may state the main proposition first and then modify it, or it may contain language to prepare the reader before stating the main proposition.
Varying the style may avoid monotony. However, in technical writing, using different styles to make two similar utterances makes the reader ask whether the use of different styles was intended to carry additional meaning.
Stylistic choices may be influenced by the culture. In the modern age, for instance, the loose sentence has been favored in all modes of discourse. In classical times, the periodic sentence held equal or greater favor, and during the Age of Enlightenment, the balanced sentence was a favorite of writers.

The connotation of a word refers to the special meaning, apart from its dictionary definition, that it may convey. Connotation especially depends on the audience. The word "dog" denotes any animal from the genus canis, but it may connote friendship to one reader and terror to another. This partly depends on the reader's personal dealings with dogs, but the author can provide context to guide the reader's interpretation.
Deliberate use of connotation may involve selection of a word to convey more than its dictionary meaning, or substitution of another word that has a different shade of meaning. The many words for dogs have a spectrum of implications regarding the dog's training, obedience, or expected role, and may even make a statement about the social status of its owner ("lap dog" versus "cur"). Even synonyms have different connotations: slender, thin, skinny may each convey different images to the reader's mind. The writer should choose the connotation, positive, negative, or neutral, that supports the mood.
Writing for the learned, connotation may involve etymology or make reference to classic works. In schoolbooks, awareness of connotation can avoid attracting extraneous ideas (as when writing "Napoleon was a bigger influence than Frederick the Great on world history" provokes thoughts of Napoleon's physical stature). In encyclopedias, words should connote authority ...