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Escada is an international luxury fashion group in women's designer clothing. The company has a presence in about 60 different countries. Its main sales markets are North America, western and eastern Europe, and Asia.
Escada was founded in 1978 by Margaretha and Wolfgang Ley in Munich, Germany. The company soon stood out, with its distinctive creations featuring unusual combinations of colors and patterns, exclusive embroidery, and elaborately designed knitted fashions. Escada saw a rapid upswing and continually extended its collections and its creative work.
Escada comprises the segments Fashion (Escada Couture and Escada Sport), Accessories (bags, shoes, and small leather goods) and licenses (fragrances, eyewear, and children's fashion).
The success of the high-end Escada line encouraged the company to add a second, "bridge" label, called Laurel, featuring designs targeting the mid-price sector.